Rock N Roll Up Your Sleeve was a blood donation event partnership between South Texas Blood & Tissue, 99.5 KISS, and The Eagle 106.7.
AWARDS
AAF San Antonio | Integrated Brand Identity Campaign - Gold ADDY
This design draws inspiration from the alternative rock and roll scene of the 90s, blending grunge aesthetics with nostalgic typography. To emphasize the connection between rock culture and blood donation, the iconic “rock and roll” hand gesture is depicted holding a heart-shaped stress ball—a familiar tool used during blood donation.
Recognized with GOLD in Cross-Platform – Integrated Branded Content Campaign
at the 2024 American Advertising Awards (AAF San Antonio Chapter).
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