WhiteBox is a flexible, all-inclusive workspace in Spring, Texas, created for the small business owners who have outgrown the garage, the kitchen table, and the living room stacked with packages. With construction underway and pre-leasing just weeks away, Investa USA needed a brand, a website, and a social presence ready to open the doors.
I approached WhiteBox the way the space itself works: as a blank canvas, clean, organized, and ready for a business to move in. Rather than starting over, I refined the existing identity into a system that could scale from a single suite door to the next location.
The refreshed logo keeps the clean aesthetic WhiteBox started with, now with tightened spacing for legibility on building signage. Only the "W" and "B" are capitalized, giving the brand a "WB" monogram that can stand on its own, and the square at the center of the mark was closed and re-centered so the box at the heart of the name reads clearly. Paired with the tagline "Your Space," the logo says exactly what WhiteBox offers.
True to the name, white is the primary canvas, signaling clarity and a fresh start for every entrepreneur. WhiteBox Black, a softened charcoal, grounds the brand in the physical world, while WhiteBox Yellow leans into an industrial, construction-inspired energy that reads as "work in progress." Used sparingly, the yellow guides the eye to what matters most, from calls to action to feature highlights.
The social system frames every post as a step on the path from chaos to scale, moving businesses from cluttered and constrained to organized and ready to grow. The guide sets a content mix, eleven post templates from founder spotlights to before-and-after comparisons, and platform recommendations for WhiteBox's two core audiences: product-based businesses that need room for inventory, and professionals who need a polished, client-ready office.
Every template was built so a non-designer could pick it up, keeping the feed calm, consistent, and professional as WhiteBox grows. Photo and video direction rounds out the system, asking for real spaces and members over stock, bright and clean lighting, and short Reels under 30 seconds.
The website had one job: help a busy business owner decide, quickly, whether WhiteBox is the right fit. A comparison table near the top shows how WhiteBox takes on the headaches of traditional flex and office space, from deposits and utilities to long-term contracts. A motion menu cycles through business types to answer "Who belongs at WhiteBox?", and every call to action leads to a single contact form.
Designed and built end to end in Figma Sites, the one-page site organizes WhiteBox's offerings into three clear categories, from private workspaces to on-site storage and off-site mail services, alongside a simple list of everything included, opening promotions, and a locations section ready for the next WhiteBox. The site launched at whiteboxspace.com in May 2026, ahead of the soft opening.
Whether you’re here to talk roles, creative challenges, or something in between, I’m all ears. I love thoughtful work, collaborative teams, and solving problems.
