Vietnamese Artist Community (VAC) is a newly founded cultural organization with a mission to unite and elevate Vietnamese artists, starting with musicians and eventually expanding across all creative disciplines. The goal was to craft a brand that feels contemporary yet deeply rooted — warm, expressive, and communal — much like the creative voices it represents.
The visual identity had to feel accessible, modular, and expressive — much like the community itself. The logo suite was designed for flexibility, with multiple color options and layouts that accommodate use across various media, from social content to event signage.
Custom artist icons were developed to celebrate individuality within the collective. Thirteen different characters in two skin tones — each available with or without outlines — create a playful, inclusive, and expandable system.
