The Vibrant Works rebranding project transformed the identity of the 90-year-old non-profit, formerly known as San Antonio Lighthouse for the Blind and Vision Impaired.
AWARDS
AAF San Antonio | Integrated Brand Identity Campaign - Gold ADDY
AAF San Antonio | Online/Interactive (for Interface & Navigation) - Gold ADDY
AAF San Antonio | (Design for Empathy) - Gold ADDY
The organization has long championed equal opportunities and independence for blind and visually impaired individuals. The rebrand honored its compassionate legacy while introducing a bold, modern perspective that highlights the vibrancy and strength of people with low vision. By integrating ADA principles and fostering inclusivity, the rebrand increased awareness of Vibrant Works’ mission and set a new standard for accessible, impactful design.
One of the most impactful aspects of my contribution was designing and executing a 3D version of the logo. This tactile representation allowed visually-impaired clients to physically experience the rebrand, offering them a deeper connection to the organization’s new identity. The success of this presentation led to a special request for 3D logo keychains, enabling others to similarly engage with the new brand on a sensory level, bridging the gap between visual and non-visual identity.
Whether you’re here to talk roles, creative challenges, or something in between, I’m all ears. I love thoughtful work, collaborative teams, and solving problems.
